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Act before the market
hen we talk about e-commerce opportunity, the conversation often starts, and ends, with the size of a market. How many webshops are there? Which countries have the highest absolute numbers?
At Tembi, we believe that raw totals only tell part of the story. To really understand where e-commerce is thriving, and where it’s just starting to take hold, you need to look at density, digital integration, and market readiness.
We recently analysed data across 20+ European countries, looking not only at total webshop numbers but how they compare to population size and national business ecosystems.
Some of the results are surprising:
Knowing how many webshops exist per capita or per company tells us more than just the size of the e-commerce sector. It signals how deeply online sales are embedded into the economy.
For commercial teams, this is essential context. Are you entering a market where most companies already sell online? Or one where there’s room to help businesses go digital? Are you facing established competitors, or discovering a still-fragmented field?
This kind of intelligence can shape your go-to-market plan, sales motions, and even your product localisation strategy.
In short: don’t just look at the number of webshops. Look at who they serve, how they scale, and how densely they operate within the economy. Because the future of e-commerce isn’t just about growth -it’s about depth, integration, and staying power.
hen evaluating market opportunities, many look at total size. But total size doesn’t tell you where momentum is building. New webshop creation - and survival - is often a better indicator.
Despite being considered mature digital markets, across Denmark, Sweden, Finland, Norway, and Iceland, 9,200 new webshops were launched in 2024 that are still active today. That’s not total launches, that’s survivors - which gives a better sense of which markets are currently supporting new players.
This challenges conventional wisdom about market saturation and highlights untapped opportunities in the region.
Sweden leads with the strongest growth, showing a 42% increase in the number of newly launched webshops that remain active compared to the previous year. Close behind is Denmark, with a 39% year-on-year growth. These figures suggest that both markets are currently fertile ground for e-commerce newcomers, despite heightened competition and shifting consumer behaviour.
Finland and Iceland also recorded positive, albeit more modest, developments. Finland saw a 14% increase in surviving new webshops, while Iceland posted 13% growth. These numbers may not be as dramatic as Denmark or Sweden, but they still point to a healthy pace of new market entrants that are finding ways to stay afloat.
Norway, by contrast , is the only market that moved in the opposite direction. Here, the number of newly launched webshops that remained active declined by 2% compared to the previous year. While not a steep drop, it stands out in a region otherwise trending upwards. This downturn was primarily concentrated in one category - Beauty & personal care - which appears to have experienced a wave of closures (more details on this in our previous blog post available here).
The contrast between countries suggests that, even within a shared economic region, local market dynamics and category-specific pressures can lead to different outcomes.
At first glance, it may seem contradictory: high closure rates alongside a surge in new webshop launches. Between August 2024 and February 2025, over 3,300 Danish webshops ceased activity. That’s 11% of the total market, gone in just six months. This might suggest a market in retreat struggling with saturation. But the full picture tells a different story.
In the very same period, 2,645 new webshops were successfully launched and remained operational. These aren’t just test stores or dormant domains. These are active webshops that made it past the initial setup phase and into actual trade.
One of the more common assumptions about Nordic e-commerce is that the market is saturated. With strong category leaders and high consumer expectations, it can appear that there is little room left for new entrants. However, the consistent entries of still active webshops launched in 2024 challenges that thinking.
These are not just short-lived experiments or weekend projects. They are businesses that have managed to find customers, generate sales, and carve out a place in the market.
In addition, sustainability is playing an increasingly influential role in shaping consumer choices. According to PostNord’s 2024 report, 8 out of 10 Nordic shoppers consider sustainability when making purchases. This creates space for newcomers with strong brand values, circular business models, or second-hand offerings, which are becoming more popular particularly in fashion.
This also presents strategic opportunities for established brands. The new entrants create a pipeline of potential partners, collaborators or acquisition targets. For incumbents, this is a chance to stay ahead of the curve by aligning early with brands that may become the next category leaders.
For entrepreneurs, the lesson is that everything is still very much possible. While competition is strong, the path to growth remains open to those with a clear proposition answering real customer needs. Differentiation, specialization, and a willingness to build something that doesn’t look like everything else on the market will again prove to be key advantages.
Rather than signaling saturation the current trends reflect a dynamic market. New players continue to reshape what is possible, and the space for innovation remains open.
At Tembi, we track over 600,000 webshops across Europe, updating our database bi-weekly to gather historical data and monitor the development of each webshop.
e’re excited to share that Tembi has officially launched in Germany, bringing our e-commerce intelligence to one of Europe's largest markets. With Germany now on board, Tembi covers 17 markets, offering commercial teams actionable insights to drive strategic decisions and accelerate growth.
At Tembi, our approach goes beyond basic data collection. Over the past month, our system has visited and analysed more than 500,000 websites, systematically verifying each one. Through this process, we identified and validated over 94,800 genuine, operating webshops - ensuring that our insights are based on high-quality, accurate data. Each webshop is individually assessed, capturing detailed insights into their operations, product offerings, and category performance. This level of precision provides commercial teams with unmatched visibility into Germany’s e-commerce landscape, helping them pinpoint exactly where to focus their efforts - whether strengthening their local presence or expanding internationally.
Our robust intelligence monitors the technology stack of webshops, including commerce platforms like Shopify, WooCommerce, Shopware, ePages,AVADA, and Magento, as well as other software solutions they use. This empowers businesses with clear insights to strategically optimise their tech infrastructure and drive growth.
Tembi’s comprehensive analysis of the German market includes:
• Last-mile delivery marketshare - identifying logistics providers, delivery methods and prices for every webshop.
• Tracking of payment providers used by webshops, including PayPal, Klarna, Google Pay, Apple Pay,Sofort, Shopify Pay, ShopPay, and Opay (and many others).
• Webshop growth data andproduct sold, revealing emerging market trends and growth opportunities.
This launch highlights Tembi's dedication to delivering verified, actionable e-commerce intelligence that helps commercial teams proactively identify growth potential and optimise their strategies in Germany and beyond.
Keep an eye out for future updates, insights, and trends straight from Europe's e-commerce hub.
Want to know more? Reach out to our sales team.
Clerk.io is a leading e-commerce personalisation platform, helping thousands of webshops optimise their customer experience through tailored product recommendations, search, and email personalisation.
Clerk.io needed to address two main challenges:
Christian, Head of Lead Generation at Clerk.io, explained: “We were looking for a solution to scan markets and get a clear understanding of their potential. At the same time, we needed to ensure the leads we pursued met specific criteria, like being transactional webshops. Our previous provider couldn’t consistently deliver on these fronts.”
Clerk.io turned to Tembi to tackle these challenges. With Tembi's market data & intelligence, the team gained access to:
Christian highlighted the impact: “Tembi gave us a market feeling. For example, in Norway and Sweden, we could see the potential and decide if this was something we should double down on. The data helped us make informed decisions about where to focus our sales efforts. And 98% of the leads we identified via Tembi were qualified, allowing us to focus on high-quality opportunities without loosing time on irrelevant prospects.”
1. More Accurate Leads. By leveraging Tembi's validation process and advanced filtering tools, Clerk.io increased the accuracy of its leads.Only 1% were unqualified, and another 1% didn’t match the ICP criteria.
2. Time savings. Manual qualification time was massively reduced, allowing the team to allocate resources more effectively.
3. Market viability assessments. Clerk.io used Tembi to assess markets likeNorway and Sweden, deciding where to prioritise their efforts for maximum growth potential.
“Tembi made qualifying leads less time-consuming, and the time savings alone justified the investment,” said Peter, Head of Marketing at Clerk.io.’
Beyond the technical aspects, Clerk.io found their collaboration with Tembi to be seamless and productive. Peter Tullin, CMO at Clerk concluded: “We’ve been very happy with Tembi. It was a seamless collaboration, and their local Copenhagen office made it even easier to work together.”
embi has secured a €3 million investment from Seed Capital to grow our market intelligence platform and expand our market reach.
The post below is a translation of a news article posted by ITWatch the 5th of December 2024 by journalist Tobias Krog Vind.
Market Intelligence Platform Secures Seed Investment: "We Believe This Will Be the Way Companies Work in the Future"
Tembi has just received a capital injection of DKK 22 million from Seed Capital. This marks only the beginning for the company, which aims to set the agenda for the future of market analysis through AI.
In a rapidly changing market, keeping up with emerging trends can be challenging, especially in a landscape with thousands of businesses and even more products. Forecasting developments adds another layer of complexity.
The Danish market intelligence platform Tembi, however, claims it can provide AI-generated insights tailored to the realities of each individual company.
Using image recognition, language models, and machine learning, Tembi's AI aggregates data from various sources and presents it as market analyses in clear graphs and actionable insights. Customers can manipulate the data and graphs as needed, customising the platform to fit their requirements.
“We enable our customers to predict market movements, helping them stay ahead of their competitors. At the same time, our services also support them in actively leveraging these insights in their strategies and execution,” says Kristian Mørk Puggaard, CEO of Tembi.
For example, Tembi's solution provides insights into trade and logistics patterns within e-commerce and retail, including which webshops and product categories are growing in a given country and which companies are experiencing the most robust growth.
“It’s crucial for a company's success to know what’s happening among competitors and customers within their product group. Our tool makes it easier—and far less resource-intensive—to stay updated,” adds the Tembi CEO.
The two-year-old market intelligence platform, which currently serves 50 customers across 14 European countries, has raised DKK 22 million from Seed Capital in its latest funding round.
According to Kristian Mørk Puggaard, the timing of the investment aligns with Tembi's rapid growth and the opportunities available, but it also requires immediate action to capitalise on them.
“To be the first to dominate this market in Europe, we need to act now. In a few years, I believe everyone will demand a platform like ours. We believe this is the way companies will operate in the future. To ensure we’re the ones delivering it, we want to accelerate our growth now,” he explains.
“It was clear they understand what we are building and the future we’re targeting. It’s vital for us to have partners who ask the challenging questions that push us to rethink what we might otherwise take as established truths,” says Puggaard.
He also highlights Seed Capital's network and strong reputation as decisive factors, enabling Tembi to take its next steps.
The next step for Tembi is to grow its customer base beyond Europe’s borders, which the company plans to achieve within the next two years.
“We aim to be on the radar of all leading companies, not just in Europe but on other continents as well. While we haven’t finalised the exact location, North America seems like a strong candidate,” says Puggaard.
Additionally, Tembi plans to expand its client portfolio, which is currently concentrated in logistics, trade, and real estate.
Given this trajectory, Puggaard anticipates that the company will be ready for another funding round within one to two years.
hen starting a webshop, you have two options: build a custom site from scratch or choose a ready-to-go commerce platform to manage inventory and sell products or services online. Given that webshops have existed since the early days of the internet, there are now numerous providers catering to both entrepreneurs and established businesses.
A variety of commerce platforms power European webshops, from large international providers like Shopify and WooCommerce to smaller local specialists such as Dandomain in Denmark and Voog in Estonia. Larger platforms often offer the benefits of scale, while local providers might offer specialized solutions and compliance with regional regulations that enhance scalability.
Choosing the right platform is not just important for those building webshops, but also for the ecosystem surrounding commerce platforms. Not all plug-ins and solutions are compatible with every framework, and understanding a platform’s market penetration can be a strong indicator of its success and investment in that region.
In this article, we take a deep dive into the most widely used commerce platforms across 10 European markets, examining which solutions are the most popular. It’s likely no surprise that Shopify and WordPress’s open-source WooCommerce plugin dominate, but who are the other key players?
Looking at Switzerland, The Netherlands, Slovakia, Denmark, Finland, Sweden, Norway, Lithuania, Latvia and Estonia we’ve identified a total of 242.061 active webshops. With over 100.479 webshops, or 32%, Shopify is trailing behind WooCommerce with 9%. Looking at these 10 markets, WooCommerce is today the preferred e-commerce platform with around 129.480 webshops.
The fact that we only identified 6.682 custom-built webshops (2,1% of the dataset), shows just how powerful commerce platforms are today, where both large and small webshops can benefit from the platform's investments in technology and solutions that make it easy, and possible, to operate and grow a business online.
Before diving into the specifics of each market’s platform penetration, let’s quickly explain how we gather and maintain the quality of this data.
Monitoring hundreds of thousands of webshops on an ongoing basis demands a robust validation process to maintain high-quality data. At Tembi, we automatically filter out inactive webshops, businesses in bankruptcy, and webshops not registered as official companies, and we can only to this by actually visiting the webshops and analyze their operations continuously. We’re not B2B lead list generation company per se, but our data is used by many companies to improve sales and help identify business opportunities.
Once the validation process is complete, and we’ve analyized the webshops products, our system categorizes each webshop into a product category and enriches the data with for example website traffic data and company data.
If you're interested in learning more about how our technology works, be sure to check out our article: Insights from every Webshop on the Market
Having looked how the distribution looks over 10 European countries, let’s examine which E-Commerce platforms are popular in each country and see what insights we can uncover into regional preferences and market trends.
In Denmark, we can find a total of 32.720 webshops. We have identified that 13.567 webshops are built using WooCommerce, and 11.703 are built with Shopify. Just as it also shows in the picture of the ten European markets, WooCommerce and Shopify power the majority of the webshops. The remaining 24% (7.450 webshops) utilize various other providers. With 2.164 webshops, Dandomain stands as the third most used platform in Denmark, likely due to its local roots and strong integration with popular hosting services in the country.
Estonia has a total of 8.568 webshops, with WooCommerce as the clear market leader. WooCommerce is used by 5.846 webshops, representing 68% of all Estonian market. In second place, like in most markets, Shopify follows, but with only 9% of the market, totaling 739 webshops. WooCommerce’s strong presence in Estonia gives it the highest market share in the group of the analysed countries. In third place we find the local e-commerce platform, Estonian Voog, powering 570 webshops. Voog offers native language support and is perfect for small to medium-sized companies, which could also explain why WooCommerce owns such a big portion of the market.
The remaining 23% of E-Commerces, without the ones using WooCommerce and Shopify, are built using various other providers (1.983 webshops).
Finland has a total of 15.092 webshops, with WooCommerce and Shopify being the market leaders. 6.953 webshops in Finland use WooCommerce (45% of the Finnish market), while Shopify is used by 4.014 webshops, accounting for a 26% market share.
The remaining 28% (4,125 webshops) utilize various other providers. Notably, 644 webshops (5% of the market) are custom-built, highlighting a segment of businesses opting for fully tailored E-Commerce solution. With a strong tech and design culture, Finnish businesses likely leverage local expertise to create bespoke solutions cater directly to their target market. MyCashFlow, a Finnish E-Commerce Platform, is the third most used one in the country, accounting with 1.327 webshops, a 9% of the total.
There are 4.903 webshops in Latvia. Of this number, 1.841 webshops are built with WooCommerce (37% of Latvian webshops) and 1.201 webshops are built with Shopify (24%). The other 1.861 webshops (38%) use different providers.
Lithuania has a total of 12.077 webshops, with WooCommerce as the most popular platform, powering 6.568 stores, or 55% of the market. Shopify is the second most used (2.198 webshops) making up 18% of Lithuanian online stores. The remaining 26% (3.311 webshops) use various other providers, with PrestaShop ranking third, supporting 1.506 webshops and capturing 12% of the market. As we can see, PrestaShop ranks very closely to Shopify. We see how two Lithuanian E-Commerce platforms, such as Shopiteka and Verskis, are too the most used ones.
The Netherlands have a highly developed E-Commerce market with 81.224 webshops. WooCommerce has by far most clients, powering 38,316 stores, or 46% of all online shops. Shopify follows with 21,534 webshops, accounting for 26% of the market. The remaining 27%, or 21.374 stores, are distributed across various other providers.
Norway has an E-Commerce market with 13.469 webshops. WooCommerce leads the way, powering 5.346 webshops, or 39% of the market. Shopify is a close second, used by 4.931 webshops, making up 36% of the market. The remaining 24%, or 3.192 webshops, utilize various other providers. The competition between Shopify and WooCommerce is tight in Norway, with only 415 webshops more (a 3%) built with the latter. The third one is MyStore, an E-Commerce provider created in Norway.
There are 15.429 webshops in Slovakia. WooCommerce leads the market, powering 6.399 of these webshops, accounting for 41%. Shoptet follows with 3.502 webshops, making up 22% of the market. The remaining 36%, or 5.528 webshops, are built using a variety of other providers. Slovakia’s case is specially interesting, as Shopify is not the second choice. In its place we find Shoptet, a Czech platform that offers marketplace integrations to the Central European market. This can be relevant for companies looking to increase visibility and brand recognition in the region.
Sweden's E-Commerce landscape is strong, with a total of 31.588 webshops. WooCommerce has a solid position on the market, powering 13.293 of these stores, or 39%, showcasing its popularity among Swedish businesses. Shopify isn’t far behind, with 11.354 webshops, making up 34% of the market. The other 6.941 webshops, representing 26%, use a variety of different providers. We find similar data in Norway, the competition between WooCommerce and Shopify is close, with only a 4% market share of difference (roughly 2.000 webshops).
Switzerland is home to 26.991 webshops, with WooCommerce and Shopify leading the market. 12.168 of these webshops are built with WooCommerce (45% market share), making it the most popular E-Commerce platform in the country. Shopify follows closely, with 9.841 webshops, representing 36% of the market. The remaining 19% (4.739 webshops) are built using different providers. Of the most used platforms in Switzerland, only PepperShop is Swiss company.
The data from analyzing 242.061 webshops confirms that WooCommerce and Shopify hold a dominant position, commanding 73% of the market share. Breaking this dominance is no easy task, as it would not only require mass migration but also new solutions that offer greater value than the globally leading commerce platforms.
However, despite the dominance of these major providers, there are still over 80.000 webshops using other frameworks. For instance, with over 15,000 webshops on PrestaShop and more than 13,000 using Magento, there remains a significant opportunity to develop plug-ins and solutions for these platforms.
Whether you're developing plug-ins or building software reliant on specific frameworks, understanding your total addressable market (TAM) is a key indicator of potential and helps determine if an investment is worthwhile. Additionally, knowing how different markets are penetrated provides insights into where to focus future sales and marketing efforts. The more data you have, the better informed your decisions will be.
If you’re interested in more data around the webshops, don’t hesitate to contact us on hello@tembi.io. We are adding more countries continuously so sign up for our newsletter to get the latest updates.
s we approach the year's final quarter, the stakes for last-mile delivery companies couldn't be higher. With the majority of revenue generated from B2C webshops, Black Friday, Cyber Monday, and the Christmas season represent crucial opportunities to maximise profits.
However, preparation for these peak periods involves more than ramping up staff, fine-tuning routing, and increasing throughput.
At Tembi, having helped over 40 last-mile providers across Europe, we understand that strategic planning on the commercial side can make or break your Q4 performance. To help you in the process we have collected a five of our key learnings on the topic.
Instead of focusing solely on acquiring new clients, ensure you're optimally positioned with your existing ones. Monitoring your position in their checkout process can yield significant returns. Being positioned as the top delivery provider at the delivery checkout can dramatically increase the number of orders you receive, often doubling or even tripling them.
From several of our Last-mile delivery clients, we have witnessed an average of 30%-50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
Strategic client acquisition is essential. Focus on attracting webshops that boast a strong infrastructure, high order volumes, and the right geographical locations that align with your logistics.
These targeted efforts can significantly enhance your profit margins and operational efficiency.
On the other hand, failing to identify the clients that are right for you means losing time and money on unsuccessful outreach, attending irrelevant meetings, and seeing your closing rate decline. And even worse, potentially attracting a non-profitable client for your business.
Market research or a good market insight & sales intelligence tool will help ensuring you target the right clients. More is not always better.
Understand where you stand out compared to your competitors and highlight your unique selling points to differentiate yourself in a crowded market. Are your delivery times faster? Do you offer more sustainable options? Is your service reliability superior?
Tembi’s E-commerce Market Intelligence solution provides users with a comprehensive, data-driven market overview. This enables last-mile delivery companies to understand their performance and how they measure up against competitors. Our data not only visualises your strengths but also serves as credible evidence of your advantages.
Combining this data with comprehensive insights into each webshop in your market provides a significant advantage in sales meetings. You can tailor your pitch using up-to-date information, demonstrating how your solution will enhance the delivery experience for your customers' clients. This personalised approach showcases the specific benefits and improvements your service offers, making a compelling case for why your company is the best choice.
Q4 is a vulnerable time for webshops, where faulty shipments and slow deliveries can be extremely costly. Success often stems from a partnership approach between webshops and last-mile providers.
Engage deeply with your clients to ensure they see you as a trusted partner they can rely on during these critical periods.
In essence, this is where you want your sales and account management team to spend the majority of their time, which can be enabled by strong processes and the right tools/technologies to help your team be even more efficient.
Effective planning and execution require time, structured outreach, and meticulous account management. There is no easy way. The sooner you start, the better positioned you'll be to capitalise on the high season's opportunities. The time is now – not in October.
At Tembi, we bring years of experience in delivering market insights and partnership services that drive success.
Our market intelligence solutions provide last-mile delivery companies with continuously updated data and insights into webshops, delivery provider rankings, export markets, technology usage, product categories, and much more - allowing companies to react swiftly to changes, maintain top rankings, and increase revenue from their existing client base.
We tailor our supportive services to each client's needs, and we would love nothing more than to set up a free, non-committal session to discover how our e-commerce market intelligence solution could help your business achieve its revenue goals—both in Q4 and throughout the year.
ith Tembi you don’t just get enriched B2B company data, we’ve actually visited every webshop on the market to ensure it is operating, analysed its products to understand what product category it belongs to, and connected traffic data from SimilarWeb to understand how its popularity has developed.
A similar exercise would take 82 years for a person if s/he worked without a pause. And we do it bi-weekly.
At Tembi we are fascinated by the challenge of large-scale data gathering and analytics, and the more complicated, the more creative our product and data science team gets.Our Market Intelligence solution for companies targeting webshops - E-commerce Core – visits bi-weekly any active webshop in the European market capturing data on:
• Technology platform (WooCommerce, Shopify, Magento etc.)
• Payment providers/systems (Klarna, Ayden, Stripe etc.)
• Product data (Products sold, number of products, product growth etc.)
• Company data (Ownership, address, warehouse(s), financial data etc.)
• Operating markets (languages, export markets etc.)
On top of this, we use proprietary AI-models to categoriSe each webshop into a product category using both image recognition and large language models (LLM) to ensure high quality data when you filter our database.
We’ve been there ourselves, looking for that last filter to get a precise search result –why we’ve added over 50 filter options to our product to ensure you can find exactly the webshop you’re looking for. Filter or cross-filter on product categories, growth stage, number of employees, website traffic, number of products, languages –and if you would lack a filter, our team is quick to add it (if we have the data of course).
With deep data on each webshop, we can uncover insights by combining data in different ways. Our econometric and AI-models can today predict revenue estimations, company growth and for example technological investments – adding a deeper understanding of the maturity of a webshops operations.
Combining these insights with webshops data further increases your possibility of narrowing your targeting, as well as better understanding your current clients, or where you’ve had success lately.
With better data, we can get better insights that helps us reach our goals faster. If you’re interested in getting a demo or better understand how our clients use Tembi – don’t hesitate to book a call - or find more material about our E-commerce Core Solution here.
iscover data and insight around webshops in Sweden, Denmark, Finland & Norway. This report is free and available on LinkedIn for download.
We've visited and analysed over 70.000 active webshops in Sweden, Denmark, Finland & Norway. Orginsed around three topics you'll find:
➜ Insights around distribution of product categories
➜ Data on delivery prices and delivery methods
➜ Discover which technology platforms power the webshops
And much more ⏩
Go to our linkedIn page and view, or download your copy.
Baltic E-Commerce Market Intelligence Report (Published January 2024)
Nordic e-commerce Market Intelligence Report (Published October 2023)
hen you're pitching as a real estate agent, knowing the details well shows your professionalism and sets you up for success. In commercial real estate, understanding the area around your property can really make a difference. It's not just about showing the space; it's about explaining its future potential and what's happening in the market around it.
While Tembi’s Market Intelligence Platform for Real Estate helps agents find tenants by predicting company relocations, this data is also very useful in pitches to Real Estate Owners.
Here are a few ideas and ways to improve your pitch using data from Tembi’s platform, moving it from a generic presentation to an insightful conversation around the commercial property and its area.
Present deep area insights
Know the types of buildings, available spaces, and current tenants. This lets you understand the area's composition and the types and sizes of businesses likely to move in. Analysing moving patterns helps you see where companies are coming from, how often relocations occur, and how long companies stay.
Predicting Company movements
The commercial real estate market constantly changes, with companies of all sizes reassessing their location needs. Pointing out these potential moves can strengthen your pitch significantly. Clearly explain which businesses might move to the area and why with the help of Tembi’s Moving Probability Score. This shows you understand market trends and aligns with what your clients need.
Space requirements: Tailoring your approach
Knowing how much space a prospective tenant might need is crucial. This isn’t just about numbers; it’s about tailoring your offerings to the market’s needs. Discussing square meters in the context of tenant demands positions you as a knowledgeable partner, not just a facilitator. For example, consider whether it makes more sense to split a 400 square meter office into two or three units based on moving patterns and the area’s composition.
Catering to the right tenants
The types of companies moving into an area can greatly influence a property’s value. Whether it’s tech startups or law firms, understanding this dynamic can transform your pitch. Match the property’s features with the expectations and culture of incoming companies.
Data-driven discussions
Back up your claims with data, market analysis, or company data. Having this data at your fingertips boosts your credibility. It shows you’re informed, and your insights are based on reliable sources. By using targeted, data-backed information, you reduce time spent on generic preparations. This lets you create a more impactful presentation that addresses specific client concerns and market opportunities.
Lifting the conversation
Move from generic pitches to discussions that resonate more deeply. Talk about the property and its area not just as they are, but as they could be. This encourages deeper engagement from potential clients who see you understand their long-term success.
Knowing how the area around “your potential” property is developing gives you a strategic edge. It allows you to anticipate changes and position your property as a smart choice in an evolving landscape.
In commercial real estate, winning a pitch often comes down to how well you understand and convey a property’s location potential. By focusing on the broader context, you turn a simple sales pitch into a compelling vision of the future, clearly showing why the smart choice is to act now, with you.
Interested in knowing more about Tembi’s Real Estate solution, don’t hesitate to book a meeting with Dennis.
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