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s we approach the year's final quarter, the stakes for last-mile delivery companies couldn't be higher. With the majority of revenue generated from B2C webshops, Black Friday, Cyber Monday, and the Christmas season represent crucial opportunities to maximise profits.
However, preparation for these peak periods involves more than ramping up staff, fine-tuning routing, and increasing throughput.
At Tembi, having helped over 40 last-mile providers across Europe, we understand that strategic planning on the commercial side can make or break your Q4 performance. To help you in the process we have collected a five of our key learnings on the topic.
1. Make Sure Your Bases Are Loaded
Instead of focusing solely on acquiring new clients, ensure you're optimally positioned with your existing ones. Monitoring your position in their checkout process can yield significant returns. Being positioned as the top delivery provider at the delivery checkout can dramatically increase the number of orders you receive, often doubling or even tripling them.
From several of our Last-mile delivery clients, we have witnessed an average of 30%-50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
2. Target the Right Clients, Not Just More Clients
Strategic client acquisition is essential. Focus on attracting webshops that boast a strong infrastructure, high order volumes, and the right geographical locations that align with your logistics.
These targeted efforts can significantly enhance your profit margins and operational efficiency.
On the other hand, failing to identify the clients that are right for you means losing time and money on unsuccessful outreach, attending irrelevant meetings, and seeing your closing rate decline. And even worse, potentially attracting a non-profitable client for your business.
Market research or a good market insight & sales intelligence tool will help ensuring you target the right clients. More is not always better.
3. Leverage Your Unique Advantages
Understand where you stand out compared to your competitors and highlight your unique selling points to differentiate yourself in a crowded market. Are your delivery times faster? Do you offer more sustainable options? Is your service reliability superior?
Tembi’s E-commerce Market Intelligence solution provides users with a comprehensive, data-driven market overview. This enables last-mile delivery companies to understand their performance and how they measure up against competitors. Our data not only visualises your strengths but also serves as credible evidence of your advantages.
Combining this data with comprehensive insights into each webshop in your market provides a significant advantage in sales meetings. You can tailor your pitch using up-to-date information, demonstrating how your solution will enhance the delivery experience for your customers' clients. This personalised approach showcases the specific benefits and improvements your service offers, making a compelling case for why your company is the best choice.
4. Plan and Work with Your Clients
Q4 is a vulnerable time for webshops, where faulty shipments and slow deliveries can be extremely costly. Success often stems from a partnership approach between webshops and last-mile providers.
Engage deeply with your clients to ensure they see you as a trusted partner they can rely on during these critical periods.
In essence, this is where you want your sales and account management team to spend the majority of their time, which can be enabled by strong processes and the right tools/technologies to help your team be even more efficient.
5. Don’t wait - Start Today
Effective planning and execution require time, structured outreach, and meticulous account management. There is no easy way. The sooner you start, the better positioned you'll be to capitalise on the high season's opportunities. The time is now – not in October.
Get Ahead Of The Competition With Tembi
At Tembi, we bring years of experience in delivering market insights and partnership services that drive success.
Our market intelligence solutions provide last-mile delivery companies with continuously updated data and insights into webshops, delivery provider rankings, export markets, technology usage, product categories, and much more - allowing companies to react swiftly to changes, maintain top rankings, and increase revenue from their existing client base.
We tailor our supportive services to each client's needs, and we would love nothing more than to set up a free, non-committal session to discover how our e-commerce market intelligence solution could help your business achieve its revenue goals—both in Q4 and throughout the year.
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ith Tembi you don’t just get enriched B2B company data, we’ve actually visited every webshop on the market to ensure it is operating, analysed its products to understand what product category it belongs to, and connected traffic data from SimilarWeb to understand how its popularity has developed.
A similar exercise would take 82 years for a person if s/he worked without a pause. And we do it bi-weekly.
Tembi for sales and marketing teams
At Tembi we are fascinated by the challenge of large-scale data gathering and analytics, and the more complicated, the more creative our product and data science team gets.Our Market Intelligence solution for companies targeting webshops - E-commerce Core – visits bi-weekly any active webshop in the European market capturing data on:
• Technology platform (WooCommerce, Shopify, Magento etc.)
• Payment providers/systems (Klarna, Ayden, Stripe etc.)
• Product data (Products sold, number of products, product growth etc.)
• Company data (Ownership, address, warehouse(s), financial data etc.)
• Operating markets (languages, export markets etc.)
On top of this, we use proprietary AI-models to categoriSe each webshop into a product category using both image recognition and large language models (LLM) to ensure high quality data when you filter our database.
Granular filters to match your ICP
We’ve been there ourselves, looking for that last filter to get a precise search result –why we’ve added over 50 filter options to our product to ensure you can find exactly the webshop you’re looking for. Filter or cross-filter on product categories, growth stage, number of employees, website traffic, number of products, languages –and if you would lack a filter, our team is quick to add it (if we have the data of course).
Advanced analytics that generate insights
With deep data on each webshop, we can uncover insights by combining data in different ways. Our econometric and AI-models can today predict revenue estimations, company growth and for example technological investments – adding a deeper understanding of the maturity of a webshops operations.
Combining these insights with webshops data further increases your possibility of narrowing your targeting, as well as better understanding your current clients, or where you’ve had success lately.
With better data, we can get better insights that helps us reach our goals faster. If you’re interested in getting a demo or better understand how our clients use Tembi – don’t hesitate to book a call - or find more material about our E-commerce Core Solution here.
ith Tembi you don’t just get enriched B2B company data, we’ve actually visited every webshop on the market to ensure it is operating, analysed its products to understand what product category it belongs to, and connected traffic data from SimilarWeb to understand how its popularity has developed.
A similar exercise would take 82 years for a person if s/he worked without a pause. And we do it bi-weekly.
Tembi for sales and marketing teams
At Tembi we are fascinated by the challenge of large-scale data gathering and analytics, and the more complicated, the more creative our product and data science team gets.Our Market Intelligence solution for companies targeting webshops - E-commerce Core – visits bi-weekly any active webshop in the European market capturing data on:
• Technology platform (WooCommerce, Shopify, Magento etc.)
• Payment providers/systems (Klarna, Ayden, Stripe etc.)
• Product data (Products sold, number of products, product growth etc.)
• Company data (Ownership, address, warehouse(s), financial data etc.)
• Operating markets (languages, export markets etc.)
On top of this, we use proprietary AI-models to categoriSe each webshop into a product category using both image recognition and large language models (LLM) to ensure high quality data when you filter our database.
Granular filters to match your ICP
We’ve been there ourselves, looking for that last filter to get a precise search result –why we’ve added over 50 filter options to our product to ensure you can find exactly the webshop you’re looking for. Filter or cross-filter on product categories, growth stage, number of employees, website traffic, number of products, languages –and if you would lack a filter, our team is quick to add it (if we have the data of course).
Advanced analytics that generate insights
With deep data on each webshop, we can uncover insights by combining data in different ways. Our econometric and AI-models can today predict revenue estimations, company growth and for example technological investments – adding a deeper understanding of the maturity of a webshops operations.
Combining these insights with webshops data further increases your possibility of narrowing your targeting, as well as better understanding your current clients, or where you’ve had success lately.
With better data, we can get better insights that helps us reach our goals faster. If you’re interested in getting a demo or better understand how our clients use Tembi – don’t hesitate to book a call - or find more material about our E-commerce Core Solution here.
Last Mile Delivery: If You're Not Monitoring Your Checkout Positioning, You're Losing Market
n the ever-evolving landscape of e-commerce, the race to secure customers and meet their delivery expectations has never been more intense. Last-mile delivery providers are constantly seeking new e-commerce clients, but what if I told you that there's a critical factor many overlook? It's not just about acquiring new clients; it's about optimising your position in their checkout process. Here's why:
1. The Power of Checkout Positioning
At Tembi, we understand the significance of where a delivery provider stands in the checkout process. Did you know that up to 60% of final package orders go to the top-ranking delivery provider? This means that by being ranked number 1 instead of 2, 3, or 4 at your clients, you could double or even triple the number of orders from a client.
2. Cost and Ranking
Interestingly, but not surprisingly, our data shows that the top-ranking delivery provider is the cheapest option in up to 80% of cases.
End-user delivery fees depend on the independent deal between last-mile providers and webshops. Other than lowering the delivery price paid by the e-commerce company, there are several ways to affect this.
Progressive discounts based on order volume, collaborative logistic offerings, reliance on service, and related solutions are all options that can help e-commerce companies offer your last-mile delivery service as the cheaper option for the end user.
3. Beyond Cost: Delivery Time, Sustainability, and Collaboration
However, it's about more than just being the cheapest option. Factors such as delivery time, delivery method, sustainability options, and collaboration with the delivery company also play significant roles. One or more of these are always present when the cheapest option differs from the top-ranked delivery option.
Consumers are increasingly conscious of environmental impact and delivery speed, making these factors crucial in their decision-making process. Therefore, they are also weighed in terms of the webshop owner's priorities and systems.
4. Reacting to Changes
Losing your top ranking can be disastrous, but it's often discovered too late. Sometimes, you only realise this at the end of a quarter when financial results reflect the drop in orders. It's crucial to act swiftly on changes at your clients.
The Tembi Market Intelligence Solution for e-commerce gives you updated insights into your market's webshops, including delivery providers, checkout rankings, export markets, technology use, product categories, and much more.
This not only enables you to identify new ideal client profiles but also to quickly react to changes in your existing clients – like when you lose or win a top 1 position.
5. Strategic Monitoring and Reaction
Many of our clients establish a business case for using our market intelligence solution for e-commerce based on new client acquisition alone. However, the value of working strategically and tactically to monitor and react to changes in checkout positions at existing clients often significantly exceeds the value of client acquisitions alone.
From several of our Last-mile delivery clients, we have witnessed an average of 30% - 50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
6. Take Action
Curious to learn more? Eager to get started?
Contact Tembi for a commitment-free discussion about our solutions and services to help you optimise your revenue from your current and future e-commerce clients. With Tembi's market intelligence, you can stay ahead of the competition and secure your position at the top of the checkout page.
In the fast-paced world of e-commerce, every advantage counts. By focusing on client acquisition and optimising your checkout positioning, you can ensure your last-mile delivery business thrives in today's competitive market.
Click here to schedule a call today.
n the ever-evolving landscape of e-commerce, the race to secure customers and meet their delivery expectations has never been more intense. Last-mile delivery providers are constantly seeking new e-commerce clients, but what if I told you that there's a critical factor many overlook? It's not just about acquiring new clients; it's about optimising your position in their checkout process. Here's why:
1. The Power of Checkout Positioning
At Tembi, we understand the significance of where a delivery provider stands in the checkout process. Did you know that up to 60% of final package orders go to the top-ranking delivery provider? This means that by being ranked number 1 instead of 2, 3, or 4 at your clients, you could double or even triple the number of orders from a client.
2. Cost and Ranking
Interestingly, but not surprisingly, our data shows that the top-ranking delivery provider is the cheapest option in up to 80% of cases.
End-user delivery fees depend on the independent deal between last-mile providers and webshops. Other than lowering the delivery price paid by the e-commerce company, there are several ways to affect this.
Progressive discounts based on order volume, collaborative logistic offerings, reliance on service, and related solutions are all options that can help e-commerce companies offer your last-mile delivery service as the cheaper option for the end user.
3. Beyond Cost: Delivery Time, Sustainability, and Collaboration
However, it's about more than just being the cheapest option. Factors such as delivery time, delivery method, sustainability options, and collaboration with the delivery company also play significant roles. One or more of these are always present when the cheapest option differs from the top-ranked delivery option.
Consumers are increasingly conscious of environmental impact and delivery speed, making these factors crucial in their decision-making process. Therefore, they are also weighed in terms of the webshop owner's priorities and systems.
4. Reacting to Changes
Losing your top ranking can be disastrous, but it's often discovered too late. Sometimes, you only realise this at the end of a quarter when financial results reflect the drop in orders. It's crucial to act swiftly on changes at your clients.
The Tembi Market Intelligence Solution for e-commerce gives you updated insights into your market's webshops, including delivery providers, checkout rankings, export markets, technology use, product categories, and much more.
This not only enables you to identify new ideal client profiles but also to quickly react to changes in your existing clients – like when you lose or win a top 1 position.
5. Strategic Monitoring and Reaction
Many of our clients establish a business case for using our market intelligence solution for e-commerce based on new client acquisition alone. However, the value of working strategically and tactically to monitor and react to changes in checkout positions at existing clients often significantly exceeds the value of client acquisitions alone.
From several of our Last-mile delivery clients, we have witnessed an average of 30% - 50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
6. Take Action
Curious to learn more? Eager to get started?
Contact Tembi for a commitment-free discussion about our solutions and services to help you optimise your revenue from your current and future e-commerce clients. With Tembi's market intelligence, you can stay ahead of the competition and secure your position at the top of the checkout page.
In the fast-paced world of e-commerce, every advantage counts. By focusing on client acquisition and optimising your checkout positioning, you can ensure your last-mile delivery business thrives in today's competitive market.
Click here to schedule a call today.
Similarweb and Tembi
ccess website traffic data inside Tembi.
We are happy to share that we’ve entered into a data partnership with Similarweb where we display monthly website data traffic inside our Market IntelligencePlatform.
Using Tembi, you can now use the data from Similarweb to filter your search based on traffic volumes, see historical data on selected webshops and be able find the growing webshops within different product categories.
For access or inquires, please contact our e-commerce responsible Peter.
ccess website traffic data inside Tembi.
We are happy to share that we’ve entered into a data partnership with Similarweb where we display monthly website data traffic inside our Market IntelligencePlatform.
Using Tembi, you can now use the data from Similarweb to filter your search based on traffic volumes, see historical data on selected webshops and be able find the growing webshops within different product categories.
For access or inquires, please contact our e-commerce responsible Peter.
ead list generators is a red ocean. Thousands of companies offer multiple ways to filter company or technology data to narrow down a segment of potential clients.
The challenge: Precision is quite poor as data is not contextualised.
Customer problem: Lead list is very inaccurate, leading to many disqualified leads and lost of time. (And irritation.)
How we’ve created a world-class categorisation system using analytics
Our machines have been learned and optimised over the course of years to automatically categorise webshops based on product category. We started with 16 categories two years ago, and today we have 38 product categories (i.e. Shoes, Fashion, Beauty, Car parts, Beverages, etc.).
This is how we do it, and this is why our clients see a reduction of disqualified leads with over 80% after switching to Tembi. (If time is money, then an 80% reduction is quite a lot of money.)
Web Scraping
We’ve built custom web scraping tools that automate the collection of data from each webshop. We run hundreds of different scrapers to ensure we can gather the right data.
Data Cleaning
We process the scraped data to remove irrelevant information, correct errors, and prepare it for analysis.
Natural Language Processing (NLP)
We use NLP techniques to analyse the text data from webshops and product descriptions and names. Which helps us understand the context and categorising products based on their characteristics.
Machine Learning (ML) Classification
We've trained a machine learning model on a dataset where the product types are already known. This model is used to classify the products in webshops into predefined categories.
Manual Review and Feedback Loop
We constantly review the process to ensure accuracy and continually improve the ML model through a feedback loop.
And this is why when you look for a website that sells clothes on Tembi, you will only find webshops that sell clothes.
To date we have validated over 1 million webshops around Europe, and update our data several times per month to ensure a very high quality that help sales and marketing teams find the webshops that match their ICP.
Interested in knowing more about our e-commerce solution and how we categorise webshops? Download the product presentation or book a meeting for a demo.
ead list generators is a red ocean. Thousands of companies offer multiple ways to filter company or technology data to narrow down a segment of potential clients.
The challenge: Precision is quite poor as data is not contextualised.
Customer problem: Lead list is very inaccurate, leading to many disqualified leads and lost of time. (And irritation.)
How we’ve created a world-class categorisation system using analytics
Our machines have been learned and optimised over the course of years to automatically categorise webshops based on product category. We started with 16 categories two years ago, and today we have 38 product categories (i.e. Shoes, Fashion, Beauty, Car parts, Beverages, etc.).
This is how we do it, and this is why our clients see a reduction of disqualified leads with over 80% after switching to Tembi. (If time is money, then an 80% reduction is quite a lot of money.)
Web Scraping
We’ve built custom web scraping tools that automate the collection of data from each webshop. We run hundreds of different scrapers to ensure we can gather the right data.
Data Cleaning
We process the scraped data to remove irrelevant information, correct errors, and prepare it for analysis.
Natural Language Processing (NLP)
We use NLP techniques to analyse the text data from webshops and product descriptions and names. Which helps us understand the context and categorising products based on their characteristics.
Machine Learning (ML) Classification
We've trained a machine learning model on a dataset where the product types are already known. This model is used to classify the products in webshops into predefined categories.
Manual Review and Feedback Loop
We constantly review the process to ensure accuracy and continually improve the ML model through a feedback loop.
And this is why when you look for a website that sells clothes on Tembi, you will only find webshops that sell clothes.
To date we have validated over 1 million webshops around Europe, and update our data several times per month to ensure a very high quality that help sales and marketing teams find the webshops that match their ICP.
Interested in knowing more about our e-commerce solution and how we categorise webshops? Download the product presentation or book a meeting for a demo.
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