or e-commerce consumers, delivery costs often represent the final hurdle before completing a purchase. Set too high, delivery fees can drive potential buyers away; priced competitively, they can boost conversions and foster customer loyalty. At Tembi, we closely track these shifts, monitoring what webshops across Europe charge consumers for different delivery methods.

We analysed webshop delivery pricing data across nine markets from October 2024 to March 2025, examining variations across three key delivery methods: parcel box, parcel shop, and home delivery.

Over 300.000 webshops are part of this analysis and we've removed the outliers when calculatin average deliver prices (free delivery and delivery of large and/or heavy objects).

Key delivery pricing movements by Method

Parcel Box delivery: Affordable, but volatile

Parcel boxes have become a popular choice due to convenience and lower operational costs. However, pricing varied significantly:

• 🇱🇹 Lithuania saw a notable increase of 23.8%, rising from €3.03 to €3.75, suggesting webshops might be responding to increased local demand or higher operational costs.
• 🇳🇱 Netherlands experienced an 18% price drop, from €7.31 to €5.98, potentially reflecting competitive pressure or improved logistics efficiency.

Parcel Shop delivery: Mixed strategies

Parcel shops offer flexibility for consumers who prefer to pick up orders at convenient locations:

• 🇱🇻 Prices in Latvia decreased by 17.7%, from €2.94 to €2.42, a general trend for deliver prices in the country.
• 🇳🇴 Norway saw a significant decrease of €1.24 per delivery, suggesting potential improvements in parcel shop logistics or fierce webshop competition to retain customers.
• Conversely, webshops in🇧🇪 Belgium slightly increased prices by 5.4%, a modest rise that might reflect increased operational costs or a shift in consumer preference.

Home Delivery: Premium convenience, mixed pricing

Home delivery remains the premium service and is generally priced highest:

• 🇸🇪 Sweden saw a drop by 13%, from €7.91 to €6.88, reflecting aggressive competitive positioning by webshops or improved home-delivery logistics.
• 🇳🇴 Norway and 🇱🇻 Latvia also saw a decrease home delivery prices.
• However, 🇫🇮 Finland bucked this trend, seeing a slight price increase from €12.62 to €12.97, possibly driven by increasing last-mile delivery expenses.

Why delivery price changes matter

These shifts in delivery prices reveal strategic decisions by webshops rather than direct changes in logistics provider pricing. Webshops balance several factors:

• Consumer demand: Price sensitivity and preferred delivery methods vary widely between markets.
• Competition: Price adjustments can help webshops maintain competitiveness against major marketplaces and local rivals.
• Operational costs: Changes might reflect fluctuations in fuel, wages, logistics efficiency, or capacity constraints. Delivery can either increase the margin on each product, or decrease it if delvery cost is lower than the cost to the last-mile provider.

For commercial leaders in e-commerce, understanding these pricing strategies is critical. Lower delivery prices may indicate aggressive market positioning or efficiency gains, while increases might signal tighter operational conditions or reduced competition.

Webshop delivery pricing is a powerful indicator of market conditions and consumer expectations. Regular monitoring of these shifts is essential to stay competitive and agile - regardless if you're a retailer selling directrly or inderictly, or operate a last-mile delivery provider.

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ogether with Andre Veskimeister and Parcel Locker Central we've published the Tembi Delivery Index - a monthly index that tracks the average price that e-commerce businesses charge private customers for delivery.

The index is a useful tool for logistics companies, e-commerce retailers, and consumers to understand the delivery landscape's pricing dynamics over the three most common delivery methods: Home delivery, Parcel locker and PUDO (Pick Up Drop Off).

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The Tembi Delivery Index covers today Denmark, Norway, Sweden, Finland, Estonia, Latvia, and Lithuania. More markets will added during 2024.

All the data is drawn from Tembi’s Market Intelligence Platform from a sample of over 100.000 webshops by picking a random product outside the free delivery range and analysing the average delivery prices & delivery methods.