.png)
Act before the market
n the fast-paced last-mile delivery sector, market intelligence is essential for success. By understanding your customers, competitors, and market trends, you can make informed decisions that lead to growth and profitability.
Market intelligence can help you identify new market opportunities, improve operational efficiency, and develop new products and services. It can also help you stay ahead of the competition and differentiate yourself from the crowd.
In this blog post, we have outlined a few specific examples of how last-mile delivery companies are using market intelligence to grow their businesses.
Staying ahead of the competition
Market intelligence can help last-mile delivery companies understand the competitive landscape and identify new ways to differentiate themselves. For example, a company might use market intelligence to identify new technologies that can help them improve their delivery services, or to develop new pricing strategies that are more competitive.
Identifying new market opportunities
By tracking market trends and customer behaviour, last-mile delivery companies can identify new markets to expand into or how green delivery is developing. For example, a company might identify a growing demand for same-day delivery in a particular city or region, or an understanding of the competitor's solution and market penetration of different delivery solutions.
Understanding website traffic patterns and consumer purchase behaviour
Last-mile delivery companies can today track which product categories are growing and which webshop’s are growing in popularity, as well as which international sites are exporting to one’s country. By doing so, last-mile delivery companies can establish early partnerships abroad and better equip themselves for future demands and growth.
Developing new products and services
Market intelligence can help last-mile delivery companies understand the needs of their customers and develop new products and services that meet those needs. For example, a company might develop a new service that delivers packages to customers' workplaces, or a possibility to get delivery at very specific times in the evening.
Improving operational efficiency
Market intelligence can help last-mile delivery companies optimise their delivery routes, reduce costs, and improve delivery times. For example, a company might use market intelligence to identify the best locations for new warehouses, or to develop more efficient delivery schedules.
Getting good data for Market Intelligence is not easy, as it requires a lot of time, and quite often a big investment in data infrastructure and a plan to keep high quality and ensure data is actualized. Hence, many decisions are taken without bringing external factors into the mix or using poor data as a ground.
Different Market Intelligence platforms collect different types of data and can help companies better understand the market dynamics. Here are a few tips and suppliers for getting started with market intelligence.
As with any strategic decision, starting the process, you need to define your goals. Market intelligence is not an answer, it is a tool. Are you looking for growth within a particular type of webshops, or price development of different delivery methods? Or a more complex question around identify new market opportunities. Once you know your goals, you can start to identify the data and insights you need.
Collect data
There are many different sources of market intelligence data, including customer surveys, industry reports, and government statistics. You can also collect data from your own internal systems, such as sales data and customer feedback.
Analyse the data
Once you have collected data, you need to analyse it to identify trends and insights. You can use a variety of tools and techniques to analyze data, such as data analytics software or more advanced methods using machine learning.
Share the insights
Once you have gained insights from your market intelligence data, you should to share them with your team to gather input, feedback, and get new ideas so you can keep iterating your work. You can either do a presentation or set up a dashboard that monitors the data and actualises your insights.
Our E-commerce Intelligence Platform – EIP – monitors every webshop on the market, and provides data around providers, prices, and delivery methods. This data can be filtered from a webshop category perspective or for example revenue, providing a comprehensive overview and intelligence of the market and competitors. Hence, EIP both collects and analyses the data, and provides (shares) the insights in simple overview. In other words, decision-ready intelligence.
ith our E-commerceMarket Intelligence Report, we have taken a deep dive into the e-commerce industry in Sweden, Finland, Denmark, and Norway to better understand delivery price differences, who are the dominant delivery providers and i.e. which technology providers power all the webshops.
The report is packed with data & insights to give the reader a better understanding of the market as well as the competitive landscape.
The nordic e-commerce is growing fast, with a market size of over €38 billion distributed over 76.000 webshops. Out of the regions 27 million people, more than 19.5million are online shoppers. It's also an exciting place for startups — over the past three months, 4,848 new webshops have opened up online.
All data in this report comes from Tembi’s E-commerce Intelligence Platform (EIP).
We don’t talk about consumer data in this report. We only focus on the businesses in thee-commerce industry, such as webshops, delivery providers, and technology providers.
Type in your details below, and get a version asap in your inbox.
he Nordic eCommerce report dives into the eCommerce market in Sweden, Finland, Norway and Denmark. The report is free and available for download here.
Looking into data from 79.000 online retailers that sell physical goods we analysed what type of commerce platforms are popular, which payment providers are mostly used as well as delivery methods and product categories.
Interested in knowing more about our data, or are you looking to reach a specific type of webshops? Contact our sales here for a short intro.
Baltic E-Commerce Market Intelligence Report (Published January 2024)
Nordic e-commerce Market Intelligence Report (Published October 2023)
