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ead list generators is a red ocean. Thousands of companies offer multiple ways to filter company or technology data to narrow down a segment of potential clients.
The challenge: Precision is quite poor as data is not contextualised.
Customer problem: Lead list is very inaccurate, leading to many disqualified leads and lost of time. (And irritation.)
How we’ve created a world-class categorisation system using analytics
Our machines have been learned and optimised over the course of years to automatically categorise webshops based on product category. We started with 16 categories two years ago, and today we have 38 product categories (i.e. Shoes, Fashion, Beauty, Car parts, Beverages, etc.).
This is how we do it, and this is why our clients see a reduction of disqualified leads with over 80% after switching to Tembi. (If time is money, then an 80% reduction is quite a lot of money.)
Web Scraping
We’ve built custom web scraping tools that automate the collection of data from each webshop. We run hundreds of different scrapers to ensure we can gather the right data.
Data Cleaning
We process the scraped data to remove irrelevant information, correct errors, and prepare it for analysis.
Natural Language Processing (NLP)
We use NLP techniques to analyse the text data from webshops and product descriptions and names. Which helps us understand the context and categorising products based on their characteristics.
Machine Learning (ML) Classification
We've trained a machine learning model on a dataset where the product types are already known. This model is used to classify the products in webshops into predefined categories.
Manual Review and Feedback Loop
We constantly review the process to ensure accuracy and continually improve the ML model through a feedback loop.
And this is why when you look for a website that sells clothes on Tembi, you will only find webshops that sell clothes.
To date we have validated over 1 million webshops around Europe, and update our data several times per month to ensure a very high quality that help sales and marketing teams find the webshops that match their ICP.
Interested in knowing more about our e-commerce solution and how we categorise webshops? Download the product presentation or book a meeting for a demo.
More from
E-commerce
category
Last Mile Delivery: If You're Not Monitoring Your Checkout Positioning, You're Losing Market
n the ever-evolving landscape of e-commerce, the race to secure customers and meet their delivery expectations has never been more intense. Last-mile delivery providers are constantly seeking new e-commerce clients, but what if I told you that there's a critical factor many overlook? It's not just about acquiring new clients; it's about optimising your position in their checkout process. Here's why:
1. The Power of Checkout Positioning
At Tembi, we understand the significance of where a delivery provider stands in the checkout process. Did you know that up to 60% of final package orders go to the top-ranking delivery provider? This means that by being ranked number 1 instead of 2, 3, or 4 at your clients, you could double or even triple the number of orders from a client.
2. Cost and Ranking
Interestingly, but not surprisingly, our data shows that the top-ranking delivery provider is the cheapest option in up to 80% of cases.
End-user delivery fees depend on the independent deal between last-mile providers and webshops. Other than lowering the delivery price paid by the e-commerce company, there are several ways to affect this.
Progressive discounts based on order volume, collaborative logistic offerings, reliance on service, and related solutions are all options that can help e-commerce companies offer your last-mile delivery service as the cheaper option for the end user.
3. Beyond Cost: Delivery Time, Sustainability, and Collaboration
However, it's about more than just being the cheapest option. Factors such as delivery time, delivery method, sustainability options, and collaboration with the delivery company also play significant roles. One or more of these are always present when the cheapest option differs from the top-ranked delivery option.
Consumers are increasingly conscious of environmental impact and delivery speed, making these factors crucial in their decision-making process. Therefore, they are also weighed in terms of the webshop owner's priorities and systems.
4. Reacting to Changes
Losing your top ranking can be disastrous, but it's often discovered too late. Sometimes, you only realise this at the end of a quarter when financial results reflect the drop in orders. It's crucial to act swiftly on changes at your clients.
The Tembi Market Intelligence Solution for e-commerce gives you updated insights into your market's webshops, including delivery providers, checkout rankings, export markets, technology use, product categories, and much more.
This not only enables you to identify new ideal client profiles but also to quickly react to changes in your existing clients – like when you lose or win a top 1 position.
5. Strategic Monitoring and Reaction
Many of our clients establish a business case for using our market intelligence solution for e-commerce based on new client acquisition alone. However, the value of working strategically and tactically to monitor and react to changes in checkout positions at existing clients often significantly exceeds the value of client acquisitions alone.
From several of our Last-mile delivery clients, we have witnessed an average of 30% - 50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
6. Take Action
Curious to learn more? Eager to get started?
Contact Tembi for a commitment-free discussion about our solutions and services to help you optimise your revenue from your current and future e-commerce clients. With Tembi's market intelligence, you can stay ahead of the competition and secure your position at the top of the checkout page.
In the fast-paced world of e-commerce, every advantage counts. By focusing on client acquisition and optimising your checkout positioning, you can ensure your last-mile delivery business thrives in today's competitive market.
Click here to schedule a call today.
n the ever-evolving landscape of e-commerce, the race to secure customers and meet their delivery expectations has never been more intense. Last-mile delivery providers are constantly seeking new e-commerce clients, but what if I told you that there's a critical factor many overlook? It's not just about acquiring new clients; it's about optimising your position in their checkout process. Here's why:
1. The Power of Checkout Positioning
At Tembi, we understand the significance of where a delivery provider stands in the checkout process. Did you know that up to 60% of final package orders go to the top-ranking delivery provider? This means that by being ranked number 1 instead of 2, 3, or 4 at your clients, you could double or even triple the number of orders from a client.
2. Cost and Ranking
Interestingly, but not surprisingly, our data shows that the top-ranking delivery provider is the cheapest option in up to 80% of cases.
End-user delivery fees depend on the independent deal between last-mile providers and webshops. Other than lowering the delivery price paid by the e-commerce company, there are several ways to affect this.
Progressive discounts based on order volume, collaborative logistic offerings, reliance on service, and related solutions are all options that can help e-commerce companies offer your last-mile delivery service as the cheaper option for the end user.
3. Beyond Cost: Delivery Time, Sustainability, and Collaboration
However, it's about more than just being the cheapest option. Factors such as delivery time, delivery method, sustainability options, and collaboration with the delivery company also play significant roles. One or more of these are always present when the cheapest option differs from the top-ranked delivery option.
Consumers are increasingly conscious of environmental impact and delivery speed, making these factors crucial in their decision-making process. Therefore, they are also weighed in terms of the webshop owner's priorities and systems.
4. Reacting to Changes
Losing your top ranking can be disastrous, but it's often discovered too late. Sometimes, you only realise this at the end of a quarter when financial results reflect the drop in orders. It's crucial to act swiftly on changes at your clients.
The Tembi Market Intelligence Solution for e-commerce gives you updated insights into your market's webshops, including delivery providers, checkout rankings, export markets, technology use, product categories, and much more.
This not only enables you to identify new ideal client profiles but also to quickly react to changes in your existing clients – like when you lose or win a top 1 position.
5. Strategic Monitoring and Reaction
Many of our clients establish a business case for using our market intelligence solution for e-commerce based on new client acquisition alone. However, the value of working strategically and tactically to monitor and react to changes in checkout positions at existing clients often significantly exceeds the value of client acquisitions alone.
From several of our Last-mile delivery clients, we have witnessed an average of 30% - 50% increase in top-1 rankings working tactically with this. Typically, this amounts to a total increase of 20%- 33% in revenue from the existing client base!
6. Take Action
Curious to learn more? Eager to get started?
Contact Tembi for a commitment-free discussion about our solutions and services to help you optimise your revenue from your current and future e-commerce clients. With Tembi's market intelligence, you can stay ahead of the competition and secure your position at the top of the checkout page.
In the fast-paced world of e-commerce, every advantage counts. By focusing on client acquisition and optimising your checkout positioning, you can ensure your last-mile delivery business thrives in today's competitive market.
Click here to schedule a call today.
Similarweb and Tembi
ccess website traffic data inside Tembi.
We are happy to share that we’ve entered into a data partnership with Similarweb where we display monthly website data traffic inside our Market IntelligencePlatform.
Using Tembi, you can now use the data from Similarweb to filter your search based on traffic volumes, see historical data on selected webshops and be able find the growing webshops within different product categories.
For access or inquires, please contact our e-commerce responsible Peter.
ccess website traffic data inside Tembi.
We are happy to share that we’ve entered into a data partnership with Similarweb where we display monthly website data traffic inside our Market IntelligencePlatform.
Using Tembi, you can now use the data from Similarweb to filter your search based on traffic volumes, see historical data on selected webshops and be able find the growing webshops within different product categories.
For access or inquires, please contact our e-commerce responsible Peter.
ind the webshops you’ve always been looking for - Small or large, local or international, on the rise or in need of a strategic nudge.
At Tembi we look beyond general company and webshop data, and visit each webshop to better understand which type products are being sold, the technological platforms in use, and for example, what software's are powering the webshops communications, performance and operations.
Our machines do the equivalent job of thousands and thousands of people daily researching the web, collecting information, gathering data and putting it together in one place. Webshop after webshop.
“Securing the right targets at the right moment isn’t just about closing deals—it’s about gaining a strategic advantage. With Tembi’s latest market intelligence innovation for Software Providers and Digital Agencies, whether your focus is business development, sales, or marketing, you’ll gain an excellent perspective on market dynamics.”
Michael Bugaj, CMO at Tembi
Access exclusive data with precision
We're not just about scratching the surface. Our goal is to deeply understand each webshop, connecting them to their parent companies to unveil their financials, interconnected webshops, and operational domains.
By integrating information from multiple places into a singular, comprehensive view, we enable sales and business development teams to better segment the market, and see where new opportunities are developing, and link that to individual companies, refining lead list and decreasing disqualified leads with up to 80%.
Identify relevant webshops to your business
When we initially ask potential clients how many webshops they believe there is in their market the typical answer is around 1/3 of the market, meaning most of the market goes unnoticed.
Who are the emerging stars? The niche players about to grow? With Tembi, these questions find their answers. Our platform allows you to input your ideal customer profile, creating alerts for when potential leads meet your criteria.
Benefits of using our Tembi’s e-commerce solution
Besides significantly simplifying the process of gathering data, here are five immediate benefits:
1. Extensive filtering options to match your ICP
Filter on location, products, markets, financials, ownership, and +50 other possibilities to find exactly the cohort that matches your ICP and/or campaign.
2. Rapidly grow your pipeline
With your ICP in place, see immediately the whole lead list on your market, and set up notification for automated new matches.
3. More information on your ideal targets
Understand you targets business and its situation better. Get clarity around their product offering and development and how you can help.
4. Spend your time right
Up to 80% less disqualified leads frees more time to be able to focus on closing the deals.
5. Understand your market
We monitor the market weekly and visualise trends and movements so that you can better understand how the market develops and identify new opportunities.
Interested in knowing more about our e-commerce solution? Download the product presentation or book a meeting for a demo.
About Tembi
Tembi is a data and analytics company, providing a software solution designed to deliver market information and insights that give our customers a better understanding of their market and how it develops. Our Market Intelligence Platform gathers and connects data from multiple industries to give a more precise and correct overview the market and its companies.
ind the webshops you’ve always been looking for - Small or large, local or international, on the rise or in need of a strategic nudge.
At Tembi we look beyond general company and webshop data, and visit each webshop to better understand which type products are being sold, the technological platforms in use, and for example, what software's are powering the webshops communications, performance and operations.
Our machines do the equivalent job of thousands and thousands of people daily researching the web, collecting information, gathering data and putting it together in one place. Webshop after webshop.
“Securing the right targets at the right moment isn’t just about closing deals—it’s about gaining a strategic advantage. With Tembi’s latest market intelligence innovation for Software Providers and Digital Agencies, whether your focus is business development, sales, or marketing, you’ll gain an excellent perspective on market dynamics.”
Michael Bugaj, CMO at Tembi
Access exclusive data with precision
We're not just about scratching the surface. Our goal is to deeply understand each webshop, connecting them to their parent companies to unveil their financials, interconnected webshops, and operational domains.
By integrating information from multiple places into a singular, comprehensive view, we enable sales and business development teams to better segment the market, and see where new opportunities are developing, and link that to individual companies, refining lead list and decreasing disqualified leads with up to 80%.
Identify relevant webshops to your business
When we initially ask potential clients how many webshops they believe there is in their market the typical answer is around 1/3 of the market, meaning most of the market goes unnoticed.
Who are the emerging stars? The niche players about to grow? With Tembi, these questions find their answers. Our platform allows you to input your ideal customer profile, creating alerts for when potential leads meet your criteria.
Benefits of using our Tembi’s e-commerce solution
Besides significantly simplifying the process of gathering data, here are five immediate benefits:
1. Extensive filtering options to match your ICP
Filter on location, products, markets, financials, ownership, and +50 other possibilities to find exactly the cohort that matches your ICP and/or campaign.
2. Rapidly grow your pipeline
With your ICP in place, see immediately the whole lead list on your market, and set up notification for automated new matches.
3. More information on your ideal targets
Understand you targets business and its situation better. Get clarity around their product offering and development and how you can help.
4. Spend your time right
Up to 80% less disqualified leads frees more time to be able to focus on closing the deals.
5. Understand your market
We monitor the market weekly and visualise trends and movements so that you can better understand how the market develops and identify new opportunities.
Interested in knowing more about our e-commerce solution? Download the product presentation or book a meeting for a demo.
About Tembi
Tembi is a data and analytics company, providing a software solution designed to deliver market information and insights that give our customers a better understanding of their market and how it develops. Our Market Intelligence Platform gathers and connects data from multiple industries to give a more precise and correct overview the market and its companies.
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